Company History

The history of the Assurity Life Insurance Company reveals a picture of commitment, growth and achievement spanning well over 100 years.

In 1997, Assurity was introduced as a subsidiary of Woodmen Accident and Life Company, a company founded in Lincoln, Neb., in 1890. In 2001, Lincoln Direct Life Insurance Company, founded in 1896, was brought into the organization as a direct mail marketing division. Then in 2003 the companies merged to form Assurity Life Insurance Company.

In 2005, Assurity joined Security Financial Life Insurance Co. (founded in 1895) as members of the holding company, Assurity Security Group Inc. The companies merged operating entities in January 2007, continuing under the name Assurity Life Insurance Company.

With assets exceeding $2 billion, Assurity has built a reputation for "best in class" service with sound, conservative business practices and a disciplined approach to financial management.

Licensed to sell in 49 states, and the District of Columbia, Assurity offers a diverse, contemporary line of financial products and services, with a special focus on individuals, families and small businesses.